WeSupplyDIY

What started as a garage-based jewelry supply business 40 years ago has transformed into a global operation shipping to DIY enthusiasts, jewelry makers, and arts and crafts creators worldwide. But as WeSupplyDIY expanded across Amazon, Walmart, and Etsy — growing to more than 80 employees — profit margins began disappearing into a maze of mysterious fees and costs.

Here's how WeSupplyDIY turned their 27,000-square-foot operation from data overwhelm to data-driven growth.

"When it comes to profitability as an Amazon seller, it's very important to know if you're making a profit on your products," explains Morris Sitt, Director of Ecommerce at WeSupplyDIY. "Beforehand, we didn't know what our fees or advertising costs were. It was very difficult to put all the pieces together."

Navigating Growing Pains Across Multiple Marketplaces

WeSupplyDIY grew too quickly after COVID-19 for the owners to be able to manage it themselves. So they brought Morris on to head up the ecommerce division and manage growth to expand beyond Amazon to other marketplaces. 

When Morris started, the team had to switch between 17 tabs on his browser, reviewing each marketplace and the software they used.

Before using Veeqo's Profit Analyzer, tracking profitability across multiple marketplaces was a nightmare. WeSupplyDIY clicked 17 different tabs just to piece together scattered data, and with Amazon’s evolving fee structures and rising costs, it was nearly impossible to tell which products were actually profitable. This lack of clarity meant they were potentially losing money without realizing it.

"With all the new fees that Amazon's introduced and the rising cost of inflation over the last few years, it's become very difficult to maintain a profitable business keeping our old pricing," Morris said.  

The company's lack of consolidated profitability data meant they were potentially losing money on specific products without realizing it. The team knew they needed better visibility into their numbers, but finding the right solution proved challenging.

Finding the Right Solution Changes Everything

As WeSupplyDIY scaled, they wanted to expand internationally but weren’t sure which software would let them do that successfully.  Sometimes, the best solutions come from unexpected places. For WeSupplyDIY, that place was a trade show where the new Profit Analyzer feature that Veeqo is rolling out wowed them. 

“Within a month, we were live. A lot of different software takes months and months to set up,” Morris said. However, the implementation went smoothly because of their representative's customer support. “We think it has massive potential to help out not only WeSupplyDIY but every Amazon seller."

WeSupplyDIY feels comfortable expanding since Veeqo integrates seamlessly into all the international Amazon marketplaces. They can see all the sales and data poured into Veeqo from all Amazon accounts, which offers clear insight into whether or not the expansion is a success. Veeqo has also helped them find savings in other business areas that they can allocate to scaling.

“Beforehand, we were spending a lot of money on software that was managing our order processing. Now, with Veeqo, it's free,” Morris said. “Not only is it free, but they actually give you 5% credit for your first few months of using Veeqo, which means it's money right in your pocket that you can then invest in other areas of your business.”

Experiencing the "Aha" Moment

The impact was immediate. "The first day we used Veeqo Profit Analyzer, we saw right away, ‘Oh, shoot. There are some areas of our business where we're not profitable,’" Morris recalls. "Profit Analyzer allowed us to look at it and figure out why we're not being profitable on item-by-item levels."

For the first time, the team could see everything in one place with the click of a button — every fee, cost, and margin. "It breaks down our shipping fees, our FBA fees, our referral fees, our long-term storage fees, our ad spend," Morris explains. "There's a lot of fees and costs that go into selling on Amazon. Ultimately, if you don't have the right tool, you're not going to know what you're spending on all of them."

Turning Insights into Action

What makes WeSupplyDIY's story particularly interesting isn't just that they found a tool to analyze their profitability. It's what they did with those insights. The team discovered opportunities they never knew existed.

"The data we got out of the Veeqo Profit Analyzer allowed us to make decisions that resulted in us being more profitable," Morris said. "We were able to optimize our ad spend and find our unprofitable products. We even found some items where we could lower our prices and give customers a break because we were making a nice profit on them."

Beyond identifying product-level insights, implementing Veeqo delivered immediate, measurable impact across the business. Within the first few months, WeSupplyDIY saved $70,000–$75,000 in recovered margins. Their operational efficiency skyrocketed as processing time dropped from a full day to just 1-2 hours. This newfound clarity also gave them the confidence to expand internationally, opening new revenue streams.

Perhaps most valuable is WeSupplyDIY’s new ability to look ahead. "The Veeqo Profit Analyzer gives us the trends in the past, and it also predicts future trends," Morris explains. "It gives you projections based on your past sales. How profitable are you going to be over the next month? How profitable are you going to be over the next week?"

Scaling With Confidence

Today, WeSupplyDIY operates with confidence from knowing their numbers inside and out. 

"It's like data is king," Morris explains. "Ultimately, the data is going to determine what we do and how we move forward in our business." The transformation has been remarkable, moving from struggling with spreadsheets to having clear insights at their fingertips. 

"The Veeqo Profit Analyzer is a game changer for us," he reflects. "It allowed us to optimize our performance on our marketplace, on our warehouse, and all the aspects of our business."

In just months, WeSupplyDIY transformed from drowning in marketplace data to driving profit-based decisions across global markets. Want to turn your ecommerce data into actionable insights that drive growth? Create your free Veeqo account today.