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Profit Analyzer

Introducing Veeqo Profit Analyzer - Free Profit Insights For All Your Ecommerce Channels

  • Written by Aisling Miller
Introducing Veeqo Profit Analyzer - Free Profit Insights For All Your Ecommerce Channels

For many multichannel sellers, accessing comprehensive, real-time profit insights has been a longstanding challenge. Multichannel selling has become the norm for businesses of all sizes. In fact, research shows that selling across three or more channels can increase sales by as much as 190%. While having a presence across various marketplaces and channels can unlock significant growth opportunities, it also brings a new level of complexity when it comes to managing your finances and profitability.

Today Veeqo, Amazon’s free shipping software, is excited to announce the launch of Profit Analyzer - a powerful tool that helps you to gain unparalleled visibility into your profits across all of your sales channels.

The Challenges of Multichannel Profit Tracking

According to our research, over 60% of ecommerce sellers are still relying on manual data analysis, piecing together information from various systems and spreadsheets. This process is incredibly time-consuming, prone to errors, and prevents you from making agile, data-driven decisions. Even for those using more sophisticated tools like ERPs, the data is often only updated monthly, leaving you in the dark about crucial profit trends and opportunities. And let's not forget the complexity of trying to consolidate all your costs - from marketplace fees and advertising spend to product costs and shipping expenses - into a single, cohesive view.

"We didn't really know what all the different Amazon fees summed up to. We didn't know what our costs were. We didn't know what our profitability was," shares Morris Sitt, the Ecommerce Director at We Supply DIY.com. "If you don't have the right tool, you're not going to know what you're spending on all these different fees and costs."

The end result is that many sellers are forced to make important business decisions without a clear understanding of their true profitability. This can lead to suboptimal pricing, inventory management, and marketing strategies that directly impact your bottom line.

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Introducing Veeqo Profit Analyzer

Profit Analyzer is designed to solve these challenges and give you unparalleled visibility into your profits across all of your sales channels. At the heart of the tool is a single, unified dashboard that automatically aggregates data from your various marketplaces, stores, and tools.

"Come along Veeqo Profit Analyzer," says Morris. "And it gives us all that information simplified in one small dashboard that I can just see my profit right there. And best of all, it's free."

Gone are the days of manually compiling spreadsheets or toggling between multiple systems. Veeqo Profit Analyzer connects directly to your sales channels, including Amazon, eBay, Shopify, Walmart, and more, to provide a real-time, comprehensive view of your profitability.

The tool calculates your gross profit by taking your net sales and subtracting a wide range of expenses, including:

  • Cost of goods sold (COGS)

  • Advertising spend

  • Marketplace fees (e.g., Amazon, eBay)

  • Fulfillment costs (e.g., FBA)

  • Shipping costs

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Detailed Cost Tracking and Attribution

While Veeqo has historically focused on helping sellers who ship their own orders to cut costs and increase fulfillment accuracy, today's announcement makes Veeqo a great tool for FBA sellers too. One of the key features of Veeqo Profit Analyzer is its ability to provide granular visibility into your Amazon FBA fees. We understand that these charges can be complex and difficult to attribute accurately.

That's why Profit Analyzer automatically tracks and maps all your FBA fees - including fulfillment fees, storage fees, aged inventory surcharge, inbound placement service fees, inventory storage overage fees, and transportation fees - directly to the corresponding products and sales. This ensures you have a complete, transparent understanding of how these fees impact your overall profitability.

For bulk FBA fees that aren't directly tied to a specific ASIN, such as inbound placement fees, we allocate those costs at the channel level. This allows you to see the true impact of your FBA operations on your Amazon store's profitability.

Similarly for Amazon Ads, you can dive into the performance of your advertising campaigns, with accurate ASIN attribution for Sponsored Product, Sponsored Display, and Sponsored Brand ads.

Data-Driven Decisions For Each Product You Sell

With Veeqo Profit Analyzer, you'll have the ability to quickly identify your most (and least) profitable products, optimize pricing and inventory levels, and make smarter, data-driven decisions about where to invest your resources.

"The data allowed us to make decisions in our company that resulted in us being more profitable, like being able to optimize our ad spend, being able to find our unprofitable products and optimizing them - raising the price, lowering the price in some cases where our profit was a little even too high," explains Morris.

Sort and filter your product catalog by key metrics like units sold, profit margin, shipping costs, and advertising spend to uncover hidden opportunities. Analyze profitability trends over time to spot emerging issues and capitalize on seasonal fluctuations.

"One of the best things about the Veeqo Profit analyzer is that it allows you to see your profitability for any time period that you choose," says Morris. "Not only that, but it also forecasts what your profitability is going to be, which allows you to take action on potential problems so you can get ahead of it."

And because Veeqo Profit Analyzer integrates with our suite of multichannel tools, you can take action on those insights seamlessly. Optimize your shipping strategy, automate inventory replenishment, and fine-tune your marketing campaigns - all from a single, intuitive dashboard.

Get Started with Veeqo Profit Analyzer Today

Ready to say goodbye to spreadsheets and manual data aggregation? Head over to veeqo.com/profit-analyzer and get started with Veeqo Profit Analyzer today. It's completely free to use, and we're confident that once you start leveraging the power of this tool, you'll wonder how you ever ran your business without it.

If you have any questions or need support, our team is here to help. Book a demo here.

About the author

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Written by Aisling Miller

Product Marketing Manager at Veeqo

Aisling Miller is a Product Marketing Manager at Veeqo. She's a Swansea local and dog-mum to Archie, the Cavalier King Charles Spaniel.

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