Inventory Management
A Guide To Integrating Shopify With Amazon
- Written by Rachael Pilcher
Shopify and Amazon are both great standalone sales channels for ecommerce sellers — but they’re even better together!
Integrating your Shopify or Shopify Plus store with Amazon’s marketplace can open up a whole new world of sales opportunities, increased brand awareness, and eager Amazon customers who are looking to buy items just like yours.
With a range of different integration options, you can sync your Shopify and Amazon inventory in a way that suits your business, streamlines operations, and helps you manage multi-channel orders and inventory smoothly.
If you’ve been wondering how to drive more sales for your Shopify store, read on to find out the benefits of integrating with Amazon, the criteria you need to meet for setup, and some of the most popular ways to go about the integration process.
Plus, we’ll show you how you can easily integrate Veeqo’s free shipping software with Shopify, Amazon, and all your other sales channels to make order and inventory management faster and cheaper.
Table of Contents
Benefits of a Shopify and Amazon integration
How to integrate Shopify and Amazon
Integrating with approved apps
Integrating Amazon and Shopify via a 3PL
Integrating Amazon and Shopify via shipping software
Benefits of a Shopify and Amazon integration
Connecting your Shopify store with Amazon's marketplace means you can sell your products on Amazon and manage the sales, inventory, and fulfilment side of things through your Shopify dashboard.
You’ll reap the benefits of selling across two ecommerce channels — while keeping all your order and tracking data in one place. Plus, you’ll join some of the biggest brands using Shopify Plus, Shopify, and Amazon together to grow their businesses globally.
Other key advantages include:
Amazon seller benefits
As an Amazon seller, you get the instant benefit of trading in a trusted global marketplace, which can boost sales and give new buyers a sense of security when they purchase from you.
If you’re eligible for Prime shipping on Amazon, you’ll be able to offer these benefits to your customers, and reach Prime members who are always on the lookout for items with fast, free shipping.
For larger ecommerce sellers, Amazon FBA services can help further streamline your operations. FBA lets you automate packing, shipping, and delivery, and Amazon’s team will handle all the customer service and returns, saving you tons of time on daily admin.
Omnichannel security
Spammers, hackers, and other malicious cyber threats are a constant pain in the butt for every online business owner. There is nothing worse than waking up to a broken web store (ask us how we know, ugh).
Running your business on secondary sales channels such as Amazon can give you peace of mind that if your Shopify website goes down for any reason, you’ll still be able to sell your goods elsewhere until your store is back online.
Brand consistency
Selling across two channels can often make things tricky when it comes to your pricing and brand assets.
Integrating Amazon with Shopify lets you easily maintain brand consistency. You’ll be able to sync your Shopify product listings, prices, and images with Amazon from your Shopify dashboard to give customers a cohesive experience and increase brand trust.
Increased reach
A standalone Shopify store relies on you taking care of all the heavy lifting around marketing and promoting your products so you can keep sales coming in. This can be time-consuming if you’re using social media for organic marketing, and expensive if you want to use paid ads.
Setting up a Shopify or Shopify Plus integration with Amazon gives you the chance to instantly get your brand and products in front of Amazon’s 310 million active customers, without too much effort from your side.
If you’re planning on scaling your ecommerce business or expanding internationally, combining these two sales channels is a dream combination.
Related content:
How to integrate Shopify with Amazon
At present, there’s no way to natively connect Shopify with Amazon — but due to the popularity of both brands, there are plenty of simple workarounds.
There are a few boxes you need to tick before integrating, so make sure you:
Have an existing Shopify store that’s located in the USA
Open an Amazon store as a professional seller
Have the same currency for listings in both your Shopify and Amazon stores
Only sell products that meet Amazon’s criteria, or get Amazon’s approval to sell restricted items
List items according to Amazon’s policies for product descriptions, images, and pricing rules
Display clear instructions for customers about refunds, returns, shipping, data privacy, and other terms of service that are required by both Amazon and Shopify
Let’s take a look at some of the most popular integration options for ecommerce sellers.
Integrating with approved apps
These are some of the top-rated apps on the Shopify App Store that will help you sync your Shopify and Amazon stores together. All apps have free and paid options*.
Shopify Marketplace Connect (formerly Codisto)
The Shopify Marketplace Connect app lets you sync and integrate your Shopify inventory with multiple marketplaces, including Amazon, to effortlessly manage listings, orders, products, and sales performance from your Shopify dashboard.
You can add unlimited marketplace accounts for all app-supported channels, and sell across all marketplace regions and categories. Currency conversions are built-in for extra simplicity.
This app is free to install. Your first 50 marketplace-synced orders are free too, but you’ll pay a 1% fee for each additional synced order after that. Prices are capped at $99 USD per month.
CedCommerce Amazon Channel
The CedCommerce Amazon Channel App* has hundreds of five-star reviews. It’s a multichannel solution that lets you connect your Shopify store directly with the Amazon marketplace.
Like the previous app, you can effortlessly manage sales from both stores in one unified place to streamline your order management across both channels.
CedCommerce gives you the flexibility to connect multiple Amazon stores (.eu, .ca, .com, and more) within your Shopify dashboard, and manage your FBA orders as well.
It also has Amazon marketing tools, BuyShipping, and a beta version of its native tool “SmartLister” included, which is designed to help your listings rank higher in the Amazon marketplace.
This app has a free plan which offers unlimited listings, and lets you connect unlimited Amazon accounts. You’ll be able to ship up to 50 synced orders each month.
There are three paid plans if you need to manage higher order volumes:
Beginner - $15 USD a month for up to 100 orders a month
Startup - $49 USD a month for up to 500 orders a month
Scale - $89 USD a month for up to 1,000 orders a mont
*Pricing last accessed May 2024
Amazon Integration Plus
The Amazon Integration Plus app* easily connects your Shopify store with Amazon’s marketplace and your Amazon Pro account. Again, you’ll be able to sync inventory and manage orders and data across both Shopify and Amazon in one place.
You’ll get multi-account, multi-country, and multi-currency support, plus geo-location features, FBA, Prime, and tax management on certain paid plans.
This app also comes with a free plan, and additional in-app purchases are available on all plans (e.g. background removal for product images). There is a 2% fee on imported orders, and you’ll be able to ship up to 50 orders a month.
There are three paid plans which all come with a 14-day free trial if you want to test out the integration and order management process:
Basic - $14 USD a month for up to 100 orders and a 0% fee for imported orders
Advanced - $49 USD a month, with the same benefits as Basic, plus Prime, FBA, MCF, and Business features, and unlimited order regions
Shopify Pro - $89 USD a month with all the Advanced features, plus tax management (VCS)
*Pricing last accessed May 2024
Integrating Amazon and Shopify via a 3PL
Another of the popular Shopify integrations you can look at is a 3PL solution. This is a third-party fulfillment and logistics operator that helps ecommerce businesses manage orders, inventory, and delivery off site.
Integrating Amazon and Shopify via a 3PL partner like Amazon Multi-channel fulfillment (MCF), ShipBob, Omni Logistics, or Fulfyld can help you keep costs down.
It can also reduce warehousing risks and speed up shipping to customers from multiple locations.
The 3PL integration process can vary depending on the provider and their specific services. Many 3PLS let you integrate directly with Shopify and Amazon. In general, you’ll just need to open an account with a 3PL partner and connect your stores to get started.
You’ll then ship your products to be warehoused at the 3PL’s location, and when an Amazon or Shopify order is received, you’ll either manually forward the details to the 3PL, or your software will automatically push it to them for processing.
Your 3PL partner will take care of the packing and shipping, and provide you with the tracking information.
Despite 3PLs saving time and lowering costs for ecommerce sellers, they aren’t for everyone.
Using this solution will incur fees for account and warehousing setup, receiving and storing, picking and packing, kitting, returns and restocking, and other special services.
If you’re looking to keep shipping and inventory management costs down, or you’re a small to medium-sized ecommerce seller, using specialized shipping software is a better option.
Integrating Amazon and Shopify via shipping software
Business shipping software such as ShipStation, Shippo, ShipRush and Veeqo all let you integrate and manage your Amazon and Shopify stores in one place, with the added benefits of extra features to help run your ecommerce business.
Simply set up an account and connect your stores to get the ball rolling.
Veeqo’s free shipping and inventory management software has the unique advantage of being part of the Amazon family, as well as being a certified Shopify Plus partner.
This means you can easily connect your Shopify, Shopify Plus, and Amazon stores, as well as Amazon MCF, Amazon FBA, and other leading ecommerce marketplaces including Walmart, Etsy, and eBay.
With Veeqo, you’ll get time-saving automation tools for online sellers, comprehensive stock management and warehousing tools, and advanced reporting features.
Veeqo lets you easily:
Connect multiple stores and marketplaces
Update and track inventory in real time
Control inventory to eliminate stockout problems
Forecast product demand
Earn up to 5% back on eligible shipments with Veeqo Credits
Pick, pack, and ship your Shopify and Amazon orders faster with mobile scanning and the Veeqo Scanner
Manage your end-to-end ecommerce operations with no monthly subscription costs and unlimited users
You can find the Veeqo app on the Shopify app store.
Further reading: White Label vs Private Label: Which One is Best for Ecommerce?
For Shopify sellers, there are multiple benefits to integrating with Amazon.
With a variety of ways to sync these two channels, you can quickly expand your product reach to millions of new customers, increase conversion rates, and manage all your orders and listings smoothly from inside your Shopify dashboard.
Veeqo makes it even easier to integrate Shopify and Amazon. Simply create your free Veeqo account, connect your stores, and start selling and saving today!
