The 9 Biggest Brands Using Shopify (and Shopify Plus)

In the ever-evolving landscape of ecommerce Shopify has emerged as a dominant force, empowering brands of all sizes to build and scale their online businesses.

Shopify holds a huge 16.36% of the total ecommerce share globally, and accounts for $444+ billion in global economic activities.

From start-ups to established enterprises, Shopify and its premium offering, Shopify Plus, provide a robust platform for brands to showcase their products, streamline operations, and drive growth.

So buckle up, because we're about to dive into a whirlwind tour of the top dogs gracing the Shopify (and Shopify Plus) platform. From household names to rising stars, these brands are setting the bar sky-high and redefining what it means to dominate the online marketplace.

Table of Contents

• The Rise of Shopify in the Ecommerce Landscape

• Shopify Plus: Empowering Enterprise-Level Brands

• The 9 Biggest Brands Thriving on Shopify

• Key Strategies for Success on Shopify

• How Veeqo Can Help Your Shopify Store Grow

The Rise of Shopify in the Ecommerce Landscape

As the ecommerce industry continues to flourish, Shopify has cemented its position as a leading ecommerce platform, powering over 1.7 million businesses worldwide.

With its user-friendly interface, customizable themes, and extensive app ecosystem, Shopify offers brands the tools they need to create stunning online storefronts and deliver exceptional shopping experiences to their customers.

Shopify Plus: Empowering Enterprise-Level Brands

For established brands with complex needs and high-volume sales, Shopify Plus provides a tailored solution that goes above and beyond the standard Shopify offering.

With features like advanced analytics, dedicated support, and scalable infrastructure, Shopify Plus empowers enterprise-level brands to take their online businesses to the next level.

Further reading: The Step-by-Step Guide to Shopify Shipping

The 9 Biggest Brands Thriving on Shopify

1. Gymshark: Flexing Muscles and Dollars

First up, we have Gymshark – the fitness empire that's taking the world by storm, one squat at a time. Founded by Ben Francis in 2012, Gymshark has quickly become a household name among fitness enthusiasts.

With its sleek activewear and savvy social media marketing, Gymshark's Shopify website serves as the ultimate playground for gym rats and athleisure aficionados alike.

Originally, Gymshark used Magento, but after a disastrous Black Friday where they lost over $120,000 in sales while their site was down, they migrated over to Shopify Plus.

Not only did Shopify Plus help Gymshark reach over $51 million in sales the year after the migration, but they no longer have to worry about their website crashing during peak season.

Further reading: Shopify Plus Demystified - A Complete Guide

2. Allbirds: Sustainable Sneaker Sensations

Next on our list is Allbirds – the eco-friendly footwear brand that's leaving a lasting footprint on the industry. With its commitment to sustainability and comfort, Allbirds has captured the hearts (and feet) of consumers worldwide.

And thanks to a user-friendly platform and advanced capabilities with Shopify Plus, Allbirds has been able to scale its Omnichannel operations seamlessly while staying true to its environmentally conscious ethos.

Travis Boyce — Head of Global Retail Operations told Shopify “We now have a measurement of the number of customers that are coming in to buy something we didn’t carry in the store that we otherwise wouldn’t have data on,” he continued “It helps us better inform inventory decisions.”

3. Kylie Cosmetics: Lip Kits and Digital Glamour

No discussion of Shopify success stories would be complete without mentioning Kylie Cosmetics – the brainchild of none other than reality TV royalty, Kylie Jenner.

With their iconic lip kits and Instagram-worthy packaging, Kylie Cosmetics has become a global phenomenon, with Shopify Plus enabling its meteoric rise. It provides the platform and tools needed to turn Kylie's vision into a billion-dollar empire.

4. Skims: Shaping the Future of Shapewear

Speaking of reality TV royalty, Kim Kardashian's Skims brand is another shining example of Shopify prowess. Shopify's customizable templates and seamless checkout process have played a pivotal role in Skims' quest for global domination.

Skims has revolutionized the way we think about undergarments, offering an inclusive range of shapewear and loungewear. But the best part of their website is that it’s super easy to navigate on smaller mobile screens. Just like its founder, social media plays a huge role in the success of Skims, so mobile friendliness and a responsive design are crucial to convert those social media visitors into Skims customers.

Further reading: Skims - A Masterclass in Well-Timed Celebrity Campaigns

5. Red Bull: Energizing Ecommerce

From wings in a can to soaring sales figures, Red Bull is a powerhouse in both the energy drink market and the world of ecommerce marketing.

Red Bull offers its customers a seamless shopping experience for adrenaline junkies and caffeine connoisseurs alike, and with Shopify's robust analytics tools, Red Bull is able to track customer behavior and adapt its famous marketing strategies accordingly.

Further reading: 5 Best Ecommerce Listing Tools For Your Business

6. Heinz: Classic Condiments, Modern Convenience

When it comes to iconic brands, Heinz is a household name that needs no introduction. With its timeless ketchup and savory soups and sauces, Heinz has been a staple in pantries around the globe for over 150 years.

Thanks to Shopify, Heinz was able to set-up their direct-to-consumer website right at the start of the pandemic in 2020, as well as laying the foundations of a new business model and making food products available to vulnerable populations and essential workers.

Jean-Phillipe Nier, Head of Ecommerce at Kraft Heinz UK&I, told Shopify, "This platform was created in the context of Covid 19 with a purpose to support consumers that could not access our brands. In the future, this channel will be incredibly powerful to get closer to our consumers, get insight, and take learnings to the rest of our business. "

7. Bremont: Timeless Timepieces for the Modern Gentleman

For the discerning gentleman (or lady) in search of the perfect timepiece, look no further than Bremont, a luxury British watchmakers. Bremont watches are the epitome of luxury, providing exquisite craftsmanship and timeless designs.

By using Shopify's ecommerce platform, Bremont showcases its stunning collection to watch aficionados worldwide. They produce 10,000 or so watches each year, for an annual turnover in the region of a whopping £40 million.

8. Mattel: Barbie Partner Power

Mattel's adoption of Shopify marked a significant shift in the toy industry's digital landscape. By leveraging Shopify's robust platform, Mattel has transformed its online presence, offering consumers a seamless shopping experience that aligns with their evolving needs and preferences.

The integration with Shopify empowers Mattel to connect with its global audience more effectively, delivering long-term growth in the competitive toy market.

In 2023 with the launch of the Barbie movie, Mattel utilised Shopify Collective and partnered with Funboy, which saw an impressive 57% of sales of the Funboy floatie originating from first time customers. Additionally, Mattel learned that customers were willing to spend more for the right product as the product had a 31% higher AOV than the evergreen products on its site.

9. Taylor Swift: Merch Madness and Shopify Supremacy

Last but certainly not least, we have the incomparable Taylor Swift, whose fanbase is so huge they crashed her Shopify merch store back in November 2023 when her 'Swiftmas' holiday line dropped.

With Tay-Tay's chart-topping hits and legions of loyal fans, she's a force to be reckoned with in the music industry. And with her Shopify-powered online store, Taylor Swift offers a treasure trove of exclusive merch and memorabilia for Swifties around the world.

Sales to Swifties even contributed to Shopify’s strong third-quarter results in 2023, with GMV (gross merchandise volume) up 22%, revenue up 25%, and gross profit up 36%.

Further reading: 11 Reasons to Use Shopify Plus Over Shopify

Key Strategies for Success on Shopify

• Personalization: By leveraging Shopify's customer data and segmentation tools, brands can create personalized shopping experiences that resonate with their audience and drive conversions.

• Seamless Integration: Shopify's extensive app ecosystem allows brands to seamlessly integrate third-party tools and services, enabling them to streamline operations and enhance the overall shopping experience.

• Brand Storytelling: With Shopify's customizable themes and content management tools, brands can effectively tell their story and connect with customers on a deeper level, fostering brand loyalty and driving repeat business.

How Veeqo Can Help Your Shopify Store Grow

Shopify and Shopify Plus have revolutionized the way brands approach e-commerce, empowering them to build and scale their online businesses with ease. But today, success hinges on seamless integration and streamlined operations.

Further reading: Shopify Plus Pricing - How Much Does Shopify Plus Cost?

That's where Veeqo comes in – the ultimate ally for Shopify and Shopify Plus sellers looking to scale their businesses to new heights.

Veeqo simplifies inventory management and order fulfillment, allowing merchants to focus on what they do best – growing their brands.

It's a completely free piece of software that allows you to manage your inventory and shipping across multiple channels, providing a powerful suite of tools at your fingertips.

Integration with Shopify and Shopify Plus

Veeqo's free integration with Shopify and Shopify Plus is a game-changer for online retailers. By syncing inventory, orders, shipping and customer data in near real-time, Veeqo ensures that merchants have complete visibility and control over their operations.

Whether you're managing a single Shopify store or a complex multichannel empire, Veeqo's seamless integration streamlines workflows and eliminates manual tasks, saving you time and maximizing efficiency.

And not only does it integrate with Shopify, but it also integrates with Amazon, Walmart, eBay, Etsy and more.

Maximizing Growth Opportunities

But Veeqo is more than just a platform for managing orders and inventory – it's a powerful tool for driving growth with its advanced automation:

• Veeqo provides valuable insights into sales performance, customer behavior, forecasting and market trends with its reporting and analytics.

• Armed with this data, Shopify sellers can make informed decisions, identify growth opportunities, and optimize their strategies for success.

• It offers automated order routing and customizable shipping workflows to integrations with leading carriers and fulfillment providers.

Veeqo empowers merchants to deliver exceptional customer experiences and drive repeat business. By streamlining operations, providing valuable insights, and offering tools for growth, Veeqo helps merchants unlock their full potential and achieve their business goals.

So whether you're just starting out or looking to take your Shopify store to the next level with Shopify Plus, Veeqo is here to help you succeed.

Sign-up to Veeqo today for free, and download the app on Shopify app store.